Why does my company demand a website audit?

Audit sites is a rather new service promoted by marketers searching engines. Why is it a vital element for the interactive talk with customers? Why before the execution of SEM zabawki campaign should put it to use? More in the article

For many companies, Internet marketing is nonetheless a puzzling question, especially evocative of owning your own personal website. Simply having a website is merely a prelude to possible by using the Internet communication channel with customers.

It should be noted that this website incorrectly implemented, working with the problems, with a complex nav may deter our customers to purchase in your company. This is one with the first items that relate specific dialogue with the customer.

Example? Imagine that our sales representative at the meeting gave his business card with the address of our site, adding words that “there you will find our entire range and for more information online filmy regarding the company”.

The person who received the business enterprise card of our firm, also met with other competing companies and is also faced with eight playing cards. To view the offer for every one of them, in turn part of websites. 1, 2, 3 website and suddenly type in the address bar individuals website:

First Writing can not begin to see the site due to server clog… peep maybe later… can… = Lost customer

Second script: home page loads in excess of 30 seconds = shed customer

Third scenario: after reviewing 5 pages can’t find our lost customer =

4th Written just currently, the IT department shells up a database holding operation executed customer support =

5th scenario: the page loads 3-5 just a few seconds, the color is beautiful, menus – intuitive, high-quality photos, offer clear, readable = probably a whole new order for our firm

Which scenario can with regards to your website? How your website looks on resistant to the competition?

Remember, you should not rely solely within the opinion of the company creating websites for the company. To have a comprehensive picture of what has been done correctly and on what should still work – have executed the audit of the website, it works. Audit of websites is frequently the only opportunity for dialogue at the high level, with the company designing home contents insurance the website.